UBL targets middle class in new tusker rebrand
A recent study has found that the alcoholic beverages market and is expected to see a moderate growth rate in the next 5 years. This is despite pandemic disruptions with some in the industry posting more sales during at the height of the lockdown. We spoke to the Uganda Breweries branding manager Elizabeth Mutamuliza Nsubuga on areas of focus and investment and the latest growth innovations.
