Why you should spend more time thinking about Social Media Marketing - Commentaries | NTV

Why you should spend more time thinking about Social Media Marketing

By Peter Ekwang, DigiCon Academy

Tuesday April 9, 2019


Before we get into why you need to spend more time thinking about Social Media Marketing, let’s talk about what Social Media Marketing is. So, what is Social Media Marketing?

Social Media Marketing is a way for brands to interact with customers and potential customers in a social manner. People get on to Social Media to interact with their friends and family, brands can use that opportunity to reach out and have conversations with their customers to find out their needs and concerns in an effort to serve them better. This normally happens on the different Social Media Platforms .i.e. Facebook, Instagram, and Twitter only to mention a few.

Uganda has 2.50 million active Social Media users (Source: Digital Report: WE ARE SOCIAL http://bit.ly/2CqUS2a) this a huge number of people to ignore. So, if you have a business and you aren’t on Social Media you are missing out a sizeable audience. Good Marketing involves meeting your customers where they spend most of their time at the right moment with the right message, today that place is on Social Media Channels at all times.

So, why should you invest in Social Media Marketing?

People today don’t like to be sold to, they don’t like to be handed a flyer with your product information. People want to engage and talk about things that are relevant and interesting to them. Social Media is a great place for brands to have real conversations with their customers and talk about things that matter to them and serve them better in the long run. Customers that have been served will most likely become your brand advocates telling people about your business which will help with brand awareness.

With Social Media Marketing, you can measure effectiveness and ROI: You can see real-time results of your marketing efforts, you can track how many people are going to your website, you can see how your content is performing, how many people have seen it, how many people like it and how many are sharing, and best of all, you can track how your ads performing online and if it is not working, you can just stop or pause it from running and re-strategize so as to ensure you get maximum ROI. All this isn’t possible if you are running an ad in say a newspaper or on a billboard.

Social Media Marketing is more affordable and accurately targeted than traditional media. On Social, you can run an ad for as low as $5 and you will reach a significant number of people. You can also target your ads directly to the people you want to reach with your message.

In conclusion, Social Media as a medium of marketing is hard to ignore today. Everything is going Digital and more and more people are relying on social media as their major source of information, if your business doesn’t have a Social Media presence now is the time.