PRESS STATEMENT: Crown beverages partners with telecom giants for "FOREVER CONNECTED" Campaign

Friday July 03 2020

The effects of COVID-19 to our country and to our consumers can not be over emphasized. Crown Beverages Limited has launched a new campaign that will benefit loyal consumers during these hard times. ‘FOREVER CONNECTED’ campaign is aimed at supporting Ugandans stay connected to their loved ones as they enjoy their favorite Pepsi brands.

CBL has partnered with the telecom giants MTN and Airtel to offer free airtime and MBS to anyone that buys any Pepsi product bottled in glass (Pepsi, Mirinda, Mountain Dew and Evervess tonic) starting July 1st 2020.

Simply check under the crown/ bottle top for the unique code and send a free sms to 7888 The customer will not incur any cost while sending the SMS. The airtime and MBS will immediately get loaded on the customers line. One can SMS as many times they desire, the airtime and MBS shall be accumulated.

‘For the last 8 years, we have been rewarding lucky consumers through exciting consumer-based promotions, however, we are very cognizant of the current financial situation of Ugandans. We have ensured that our customers do not incur any extra charges while redeeming their prize. SMS costs are free, we also eliminated the element of chance, everyone is a winner.’ CBL’s acting Head of Marketing Timothy Luzinda, stated at the launch.

Crown Beverages Limited unveiled this campaign virtually via their YouTube channel on 1st July 2020. Speaking at the launch, CBL CEO Paddy Muramiirah commended Ugandans for adhering to the established SOPs by the MoH during the fight against Covid-19 and thanked them for their loyalty to Pepsi too.

‘As we go about our daily lives, Pepsi is making it easier for Ugandans to stay safely-apart but “Forever Connected” through technology. We were very keen on rewarding all our consumers; therefore everyone is a winner in this campaign. All our glass bottles will have these prizes and redeeming them will be at zero cost. We are grateful for the partnership we have with MTN & Airtel which has enabled this campaign become possible.’


Mr. Luzinda explained the mechanics at the launch, stating that over 20 million consumers monthly will be forever connected if the sms the unique code code that will guarantee the consumer two minutes airtime and 5mbs valid for 72 hours when they redeem on an MTN line and one minute airtime valid for 24 hours when they redeem on an airtel line.

‘During the launch MTN’s Chief Marketing Officer- Sen Somdev stated “the partnership between Pepsi and MTN, is one of the most rewarding promotions to happen to the Ugandan consumer in the recent time. It is a joy for us to give back to MTN customers so as to make their day a little brighter with the MTN airtime and MBS combo under every crown to help them stay connected with family and friends just a little more.

Airtel’s Director Enterprise Allan Ssemakula said that the partnership with Pepsi Uganda is a reward system to Airtel customers. ‘We are delighted to offer a quick, accessible and free airtime package in all Pepsi, Mirinda, Mountain Dew and Evervess glass bottles. I believe that as a nation, we will overcome this situation and come out stronger. Stay Safe. Stay Connected.’

Forever Connected campaign is a UGX 9 Billion investment that will ran for a period of 12 months, CBL’ s partnership is exclusively for MTN and Airtel users.

For More Information Contact:
Tracy Kakuru Otatiina
Corporate Communications Manager, Pepsi
Tel: +256700113226
Email: [email protected]